Patient Power
Information
for patients from the Association of
American Physicians and Surgeons
SPECIAL ISSUE: MEDICAL PRIVACY AND THE INTERNET
Your copy of “Patient Power” is provided courtesy
of your doctor and the Association of American Physicians and Surgeons
(AAPS). As a member of AAPS, your
physician is one of the elite of the medical profession--those dedicated to the
sanctity of the patient/physician relationship through the practice of private
medicine. He has agreed to practice the
art of medicine under uncompromising ethical principles: to treat you with the
highest respect for your dignity and to protect your privacy and rights as a
patient from intrusion by the government, insurance companies or HMOs.
Consumer health care sites on the Internet provide a wide
range of clinical and diagnostic information, products and services, and a way
to communicate with other patients.
Some of the information is good, some not so good -- to the point of
fraud. But all share one serious
problem -- They cannot guarantee your privacy!
AAPS is alarmed at the
widespread breach of patient’s privacy.
For this issue, we have researched studies and consulted with a nationally
recognized privacy expert. We hope the
information and suggestions will give you the Patient
Power to protect your medical records.
Study shows Anonymity is a Myth
The
California HealthCare Foundation issued a Jan. 2000 report on privacy policies and
practices of 21 of the most visited health-related Web sites -- the big names
you hear about all the time, such as WebMD, drkoop.com, drugstore.com,
planetrx.com, ivillage, yahoo, and altavista.
Their
finding? Visitors to health Web sites are
not anonymous, even if they think they are. Even if a health Web site
has a privacy policy, there are a number of ways that your information is
available to unauthorized users.
Personal Information is Tracked and Sold
Once you identify yourself in
any way on a Web site, your information is no longer anonymous. Most Web sites track all of your online
activity through profiling -- information that is very valuable to
advertisers. When you click on a banner
ad on the site, your information is then sent to the ad network, such as
DoubleClick. They can sell that
information to anyone they want, and you won’t even know it. USA
Today reports that DoubleClick alone has collected 100 million files about
users and their online habits.
Web Sites Use Outside Contractors to Examine Your
Records
Sites
that offer health assessment questionnaires that ask you to enter detailed
medical and personal information often send that information to other companies
that they contract to do the evaluations.
So when you take that innocent “Wellness Test,” you have no idea who is
getting your information or what is done with it.
May Be Fatal to Your Patient-Physician Privilege
Communication
between you and your doctor is privileged and confidential. But medical privacy
expert Robert Gellman of Washington DC warns that if you disclose that
information to a Web site, then that privilege may be lost: “Not only do these
Web sites offer little or no privacy, they may actually strip consumers of
other privacy protections.”
Privacy Policies:
Subject to Change
Again,
from Mr. Gellman: “Web sites typically
reserve the right to change their privacy policies at any time. They usually place the burden of monitoring
the changes on their customers. This
means that a Web site with a strong privacy policy at midnight could make a
change and start selling consumer data at 12:01 a.m. Even a good policy with an unlimited change provision may be
worthless.”
Protect Yourself and Your Family
Mr. Gellman offers 3 simple
rules of thumb for consumers using health Web sites:
If you find an
ad from Doubleclick on the site, leave immediately.
If the site asks
you for your name or any other identifying information, leave immediately.
If the site’s
privacy policy says that it is subject to change without notice, leave
immediately.
“A good health Web site will
do more than just meet those three rules, but these are a good start for
consumers,” advises Mr. Gellman.
Log on to the AAPS Web site for more information about
protecting your privacy, as well as crucial patient information such as how to
talk to your doctor, the latest on vaccines, and government attempts to put
your records into a central database. Our site is completely anonymous. You will not be asked to identity yourself,
and AAPS accepts no advertising. Or call our Patient Hotline at (800) 419-4777.
Click Here for News Release Concerning Web Site Privacy